Structured data Schema.org: do you really need this

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Last updated on December 8th, 2017 at 01:00 pm

Do we really need structured data Schema.org implemented on our websites? The short answer is ‘Yes’.

Structured data is very user and search engine friendly.

From the user point of view, structured data offers the possibility a lot more specific details from your website to be shown in search engine results, and thus faster and more accurate the user can decide if this particulate link is relevant to this question or if it is actually a good one to click on. Articles, Events, Reviews, etc. – it’s all there.

For search engines, structured data is extremely helpful as well because it is easier for them to understand your website.

What is structured data Schema.org?

Structured data could be implemented on any website in several different ways. The most well known is Schema.org. This is the biggest one used in search engines. Schema.org like other structural data presents a set of vocabulary that helps search engines understand your website better. The provided series of tags and elements could mark events, products, reviews, local business listings, etc. We can view this as a shared language that the major search engines like Google, Bing and Yahoo develop together to understand better websites.

Is Schema.org really important for your SEO?

Absolutely. Exactly because of the two main reasons stated above. The aim of each SEO activity is oriented in two main directions – real human visitors and search engine bots, with the ultimate aim that a useful content reaches the ones looking for it.

While we as humans understand visual data well, bots, on the other hand, understand the code. Both of us have some level of understanding structures.  Structured data sums up and marks website content for the user, presented visually – stars for Reviews, short words to mark semantics that is deeply inbuilt in our brain through the everyday common lexicon. On the other hand, the structured data categorizes the content, presented to humans, for the bots too, thus making a better bridge between what a human asks as a search question and what a search engine understands and answers as a search result.

Structured data Schema.org makes this connection clearer, and thus it is really helping your SEO by pushing up your website content as well structured (understood) and visually presented.

Plugins to implement Schema.org on your WordPress website

Yoast SEO Local and Yoast SEO

Both plugins provide some kind of structured data markup. Particularly Yoast Local SEO plugin adds Schema.org for business details, like address, geo-location, opening hours, etc. Yoast SEO uses JSON-LD to add Schema.org information about site search, site name, logo and social profiles to your web pages.

More control with Schema.org dedicated WordPress plugins

If you would like to gain more control over your website strcuted data, then you should try those two plugins and see which one works the best for you.

1. WP SEO Structured Data Schema

In a super-easy way you will be able to add schema for:

  • Organizations
  • Local Businesses
  • Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Ratings

The plugin is using JSON-LD.

Download link from wordpress.org

2. Schema

This plugin is super fast and light-weight adding schema.org with JSON-LD format. Here is what it supports:

Supported Google/Schema Markups

  • Knowledge Graph
  • Logos
  • Company Contact Numbers
  • Social Profile Links
  • Style Your Search Results:
    – Enable Sitelinks Search Box
    – Show Your Site Name in Search

Supported Schema Types

  • Creative Works
    – Article enabled on Pages
    – BlogPosting enabled on Posts
    – NewsArticle
    – Report
    – ScholarlyArticle
    – TechArticle
  • Blog to markup Blog posts list page.
  • BreadcrumbList to markup Breadcrumbs.
  • CollectionPage to markup Categories Archives.
  • CollectionPage to markup Tags Archives.
  • AboutPage to markup the About page.
  • ContactPage to markup the Contact page.
  • Person enabled on Author pages
  • VideoObject enable automatically on all videos embedded with oEmbed. Supports VideoPress, YouTube, TED, Vimeo, Dailymotion, and Vine.
  • AudioObject enable automatically on all audio embedded with oEmbed. Supports SoundCloud, and Mixcloud.

Download link from wordpress.org

If you are interested to get to know more baout using Yoast SEO, these two articles are explaining in depth how to write quality content using Yoast and how to implement Yoast breadcrumbs with GeneratePress.

Resources: Designed by Freepik


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